Digital Ads Specialist

WHY Global Services is a dynamic and innovative company that delivers exceptional digital marketing solutions, we're seeking a skilled Digital Ads Specialist to join our growing team and drive impactful advertising campaigns for our clients and internal projects.

Ad Campaign Management, Plan, create, and manage PPC campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others. Perform keyword research, audience targeting, and ad copy creation to maximize campaign performance. Conduct A/B testing for ad creatives and landing pages to improve CTR and conversion rates. Monitor and optimize campaign performance to achieve ROI, CTR, CPA, and ROAS KPIs.

Analytics and Reporting: Analyze campaign data to provide actionable insights and recommendations. Generate detailed performance reports and present findings to clients or internal stakeholders. Track key metrics and assess the effectiveness of campaigns to guide future strategies. Manage ad budgets effectively to ensure cost efficiency and maximize return on investment. Allocate resources to high-performing campaigns and adjust spending to optimize results.

Work closely with creative teams to design impactful ad creatives. Partner with SEO, social media, and content teams to ensure cohesive digital strategies. Coordinate with clients to understand their business goals and translate them into successful ad campaigns. Market and Trend Analysis Stay updated with the latest industry trends, platform updates, and algorithm changes. Conduct competitor analysis to benchmark and refine campaign strategies.

Bachelor's degree in Marketing, Business, or a related field.2+ years of experience managing digital ad campaigns, preferably in an agency setting.

Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and other ad platforms.Strong analytical skills and experience with tools like Google Analytics and Data Studio. Expertise in audience segmentation, bidding strategies, and conversion tracking. Knowledge of ad compliance policies and best practices across platforms. Excellent communication,

Certifications (Preferred)
Google Ads Certification
Meta Blueprint Certification

Competitive salary package
Incentives based on performance metrics
Opportunities for professional development and training
Collaborative and innovative work environment

Interested candidates can send resumes to hr@whyglobalservices.com with the subject line: "Application for Digital Ads Specialist."

Join us in shaping the future of digital marketing with WHY Global Services!